Data, Insight & Analytics
Data & Technical Services
Our methodology and data framework has been buily and adapted over more than a decade of working with multi-channel marketing and some of the largest brands in the world. We have distilled this and tailored our suite of data analytics services to support organisations and marketing teams of all shapes and sizes.
Data strategy and framework delivery, GA4 Implementation and customisation, Google Tag Manager set-up and optimisation, Server side tagging and delivery, Looker Studio custom dashboards, Customer insights and persona development, First party data audits
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Understanding the customer, what motivates them and how they interact with your brand is essential to delivering a successful marketing strategy. Our team dive deeper to unlock more meaningful insights which provide our clients with a competitive advantage.
Our analytics work starts with ensuring that the foundations of site tagging and naming conventions are correctly implemented to maximise insight. From GA4 implementation to server side GTM installations and beyond, we unify data across search, social and programmatic to help businesses understand the relationship between marketing channels, leverage attribution models, implement custom KPIs and dashboards and much more.
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