OUR WORK

CASE STUDY 01:

Urban Excess

This leading omnichannel fashion retailer works with major brands including Carhartt, Patagonia, Dickies and Fred Perry and has flagship stores in Brixton and Shoreditch. When Covid hit they quickly had to scale the online side of their business. CRKLR saw an opportunity to capitalise on the demand for the brands they stocked through paid search and Google shopping in particular.

Results

• Grew paid search by 200% whilst maintaining 10X ROAS
• Helped the overall business grow by 60% (effectively the year after covid)
• Grew Facebook Ads to gain additional cut-through

I'm really happy with CRKLR. They immediately understood our aims and our focus on ROAS, and that we cannot afford 'loss leaders'. With 7k products and two websites, it’s a big task to manage and previous agencies never gave us the level of care we needed to get the most out of our ad spend. But CRKLR focused on segmenting and breaking down our products to develop a tailored strategy with clear analysis and updates. Great work.

CASE STUDY 02:

Legend London

This high growth fashion brand had built a hugely successful business, predominantly by using Facebook Ads and working with influencers.

We developed a strategic growth plan to balance out the impact of iOS 14 by optimising existing channels and testing additional social platforms.

Through implementing custom Google data studio reports (which consolidated impression and cost data against revenue) we supported their growth, optimised channel-based ad spend and accurately measured the overall impact of marketing activity.

Results

• Launched and scaled Google Ads and Shopping globally
• Developed and launched loyalty programme
• Supported re-structure of Facebook ads
• Improved site speed from 18-50 in Shopify
• Implemented onsite optimisation and e-CRM

CRKLR provided incredible insight and high level expertise across all areas of our digital marketing activity from paid social to paid search. They identified factors which helped with conversion, whether that is stock-outs or changes to platforms, and enabled us to focus on the aspects which really shifted the dial.

CASE STUDY 03:

TeamSport

CRKLR completely revised the approach to digital marketing strategy by transitioning from offer-focussed to experience focussed. By working closely with the content and social marketing teams, we leveraged branded short form video to showcase tracks, karting highlights and the full range of products to bring the venues to life and create that FOMO moment.

To maximise and measure performance we build detailed reporting dashboards in Looker Data Studio which enabled us to see which content types were working and feedback so these could be iterated on each month and shared across paid search, paid social and display.

Whilst Meta had provided the backbone of paid social to date, we saw an opportunity with TikTok to further leverage the great content which was a natural fit with the platform and younger audiences.

Paid Search strategy was revised to align more closely with the business requirements at a venue level. By completely removing shared budgets and splitting out search campaigns at a track level budget could be deployed where it delivered the best incremental gains. To ensure incrementality, we completely excluded brand terms from campaigns,  including P-max and also deployed custom scripts to reduce wastage further through negative keywords, keyword optimisation and day parting as well as factoring in strong organic positions and competitive environment.

We have been really impressed with CRKLR's data driven execution across our paid media channels which has delivered a step change in performance. The team are great to work with and we've been able to build a great collaborative relationship that drives excellence in performance marketing.

CASE STUDY 04:

Holiday Fox

This exciting, fast growing start-up was looking to revolutionise the outdoor vacation market. Having successfully raised capital to fund their rapid growth, it was essential that CRKLR supported them by quickly growing and improving their paid media performance.

Working closely with internal stakeholders, CRKLR restructured their paid search strategy to a) support individual campsites at a local level and b) tap into the demand at the research stage of the customer journey. Alongside this, we developed a paid social strategy to connect with the higher value family travel market, successfully increasing AOV.

Results

• 100% MOM revenue growth across quarter
• 120% ROAS improvement on paid search
• Successfully scaled in-line with growth plan across all channels

CRKLR immediately understood the importance of delivering our growth plan to support future raises and provided us with the perfect support across our paid marketing activity. Not only have they executed exactly as we needed, but they also added value through identifying new ways to grow our partner programme.