Suusco Case Study
Getting to the top of Google search results can feel like climbing Mount Everest - especially when you're competing with giants like Amazon. But that’s where the right ecommerce SEO agency can make all the difference.
Toma Valciukaite
23 May 2025
Outranking Amazon: An Ecommerce SEO Agency Masterclass
With a limited budget for paid-social, fashion brand Suusco approached CRKLR aiming to improve their Shopify website’s SEO to increase organically converting traffic. CRKLR’s personal challenge? To outrank Amazon.
Here’s how we did it – and what your brand can learn from the process.
The Challenge: Visibility in a Saturated Market
Suusco expressed a clear goal: to organically boost their visibility and drive converting traffic. As a brand selling primarily bandanas and blankets, they faced stiff competition. CRKLR quickly identified areas of opportunity, acknowledging that a comprehensive SEO strategy would ensure success.
One of the target keywords? Bandanas. Ranking for such a generic product term means going head-to-head with major online retailers, a battle where only those with exceptional technical and on-page SEO expertise will succeed.
Outranking Amazon on Google means ensuring your content is extremely well-optimised. You must:
- Be incredibly relevant to purchase-intent queries
- Contain structured data (e.g. product reviews, ratings)
- Have deep link structures and high user engagement
Our Strategic SEO Approach for Ecommerce
CRKLR began with a comprehensive SEO audit of Suusco’s website. This revealed several key areas for improvement.
Technical SEO Fixes:
CRKLR immediately made technical SEO changes, cleaning up URL structures and site hierarchy to optimise the site for search engines to crawl, rank and index.
Keyword Strategy Built for Ecommerce:
We identified niche variations and long-tail keywords around “bandanas”, focused on high-intent search terms that reflected buying behaviour and prioritised content topics where Suusco could authentically add value.
Content Optimisation and Expansion:
We developed SEO-optimised product pages on Shopify, created blog content that tied into relevant trends, and integrated internal linking to improve domain authority.
The Results.
Suusco’s site visibility improved dramatically. They started ranking for highly-competitive keywords and appeared above Amazon in the Google search results for bandanas.
Organic traffic to the site increased significantly, leading to measurable growth in both awareness and revenue with clear evidence that a converting audience had successfully been reached. The standout metrics:
increase in goal completions
rise in revenue
increase in organic sessions
Why Choose a Specialist Ecommerce SEO Agency?
Ecommerce SEO requires understanding how customers search, shop, and convert online. Here’s what sets CRKLR apart:
- Data-led decision-making: Every step was backed by our comprehensive data analysis and SEO insight to create a tailored strategy for our client, built for success.
- Product-first mindset: We understood the nuances of Suusco’s brand and tailored our content strategy to align with their image and resonate with their audience.
- Agility: In a fast-moving ecommerce market, quick iteration is key. Who better to lead this strategy than CRKLR, the agile marketing agency.
Get In Touch
CRKLR has extensive ecommerce SEO agency experience. If you’d like to learn more about our SEO services and how we can assist your business, visit our contact page or email enquiries@crklr.com