Restaurant Marketing Agency
Restaurant Digital Marketing Services
If you are looking for a restaurant marketing agency, we have the solutions to support your business. Food has brought people together for centuries and it remains key in forming and building connections with others. In today’s financial climate, people are more choosy than ever before about how often and where they dine out. We can help you understand your target market and what will bring new customers to your table.
We specialise in driving your restaurant’s bookings forward, amplifying content across paid social channels, and selling the overall experience of your restaurant. With content being well and truly king, we can create a content strategy that will grab the attention of your target audience and translate into table covers. CRKLR delivers proven digital marketing strategies through multi-channel orchestration. Whether it’s foodie influencers across Instagram and TikTok, engaging ads on Facebook, or using Pinterest to push your food content forward, we can help.
Boost Your Restaurant Bookings
We connect all the dots for you. From personalising content by location, to setting you up with the data so you can truly understand what happens from when somebody books online, to when they turn up to eat at your restaurant. We understand the tech used throughout the booking process and how we can set up tracking so you have visibility of your customer’s journey. With these insights, you can start to understand how you can drive more bookings as well as increase brand awareness.
We also have extensive experience across paid search, SEO and web analytics, ensuring that you are visible to those searching with intent. We’ve worked with global dining chains to some of the world’s most prestigious restaurants so you are in good company.
Gain Insights Into Your Market and Customers
Understanding what makes your customers choose you over another restaurant is key to running a successful business. We’ve worked in the restaurant industry for years and have learnt what works and what doesn’t. We know the behaviours that drive your audience in their decision making. We understand the type of content that will resonate with your target market, how we can cut through the noise, and which platforms we can reach them on. Partner with us to gain a competitive edge and turn insights into powerful actions that lead to actual bookings, and increased revenue for your restaurant.
Ensuring you have streamlined communications with your customers is key and Email Marketing can be an excellent place to start. We know that customer acquisition and customer retention are equally important and therefore we focus across both of these areas, creating different channels of communication based upon the customer. Whether it’s running a re-engagement email marketing campaign, or setting up customer loyalty schemes through rewards and offers, CRKLR can help.
Aqua Shard
Working with Aqua Shard, one of the most iconic restaurants in London, our objective was to improve marketing performance metrics and demonstrate the power of search and social in positively influencing table covers.
On paid social, we focussed on Meta Ads, changing the strategy and re-structuring the account to amplify organic content which showcased the menu and dining experience.
By focusing on audiences, we identified the moments that were most likely to resonate; we split out Breakfast, Brunch, Lunch, Dinner and Cocktail offerings using more specific content and targeting relevant audiences rather than one overarching campaign for all.
For paid search, we ran deep dive keywords analysis, refined the google As account structure and evolved the performance max campaign set-up. Using custom scripts and negating brand keywords, we improved incrementality, identifying people searching for places to eat around London close to the Shard.
The impact of this multi-channel campaign saw a 183% increase in new users, 190% increase in active users, 235% increase in sessions and a 33% increase in conversions.
Our Work“CRKLR have delivered exceptional performance across our search and social activity and really stepped up from our previous agency. The team has understood the challenges we have of running across multiple sites and menus and been proactive in delivering recommendations and solving technical obstacles.”
Contact Us
To see how CRKLR can help your business, please complete and submit the form below. we’ll then get in touch to arrange a call or, even better, a meeting in person.