Product Marketing Agency

Digital Marketing Across the Leisure Industry

CRKLR’s marketing services have significantly boosted growth for leisure industry brands by strategically amplifying content through targeted channels using a robust, data-driven methodology.

We specialise in digital marketing across the leisure sector with extensive experience across paid search, paid social, SEO, email marketing and related services such as feed optimisation, content production, web analytics and attribution. Our experienced team have worked with global leisure brands as well as smaller brands looking to accelerate growth. We excel in creating targeted, hyper-localised campaigns. Whatever the size and challenge of your business, our full service digital marketing agency can tailor a solution to fit your requirements.

Ensuring Your Leisure Experience Stands Out

Winning in the leisure industry requires creating an experience that truly stands out from the crowd. Capturing your target audience’s attention in a highly competitive market requires a multifaceted marketing strategy. At CRKLR, we understand that leveraging highly engaging content across a mix of paid social media platforms is crucial. By amplifying visually appealing content that resonates, we ensure that your brand catches the eye of potential customers and sparks their interest.

A key component of our strategy across the leisure sector is the use of user-generated content. In the leisure industry, authentic reviews and real-life testimonials are invaluable. Providing a genuine glimpse into the experience your brand offers, this can feel super relatable and trustworthy to potential new customers.

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Data Driven Digital Marketing

Having the right data and insights is key to truly understanding your customer’s online buying behaviour. Alongside our multi channel approach, we deliver a unified outline of results so you can be clear on where your brand is seeing the most success from. Whether your customers are discovering your experience on TikTok, with influencers sharing their thoughts, or whether it’s across Meta ads with amplified user generated content, we can deliver the insights to ensure budget is being spent in the places driving the highest ROAS. We’ve built detailed customer acquisition and retention strategies based around your specific business objectives and what success looks like for you. Consistently learning, our agile approach means the best messages with the most creative engaging ads will get cut through and help drive revenue.

Another crucial element of our approach is conversion rate optimization. Through analysing user behaviour on your website, we would be able toidentify and eliminate any barriers to booking. Through A/B testing, user feedback, and data analysis, we’d further refine the user experience making it as seamless as possible, increasing the likelihood of website visitors turning into customers.

Teamsport

Working with Teamsport to drive forward their indoor go-karting experience, CRKLR completely revised the approach to digital marketing strategy by transitioning from offer-focused to experience-focused. Working closely with the content and social marketing teams, we leveraged branded short form video to showcase tracks, karting highlights and the full range of products to bring the venues to life and create that FOMO moment.

To maximise and measure performance we build detailed reporting dashboards in Looker Data Studio which enabled us to see which content types were working and feedback so these could be iterated on each month and shared across paid search, paid social and display.

Whilst Meta had provided the backbone of paid social to date, we saw an opportunity with TikTok to further leverage the great content which was a natural fit with the platform and younger audiences. Paid Search strategy was revised to align more closely with the business requirements at a venue level. By completely removing shared budgets and splitting out search campaigns at a track level budget could be deployed where it delivered the best incremental gains.

To ensure continued growth, we completely excluded brand terms from campaigns, including P-max and also deployed custom scripts to reduce wastage further through negative keywords, keyword optimisation and day parting as well as factoring in strong organic positions and competitive environment.

Our campaign resulted in huge success across Teamsport’s indoor go-karting experience, driving an improvement across TikTok ROAS from 1.5x to 6x whilst growing spend by 300%. We reduced Google Ads CPA by 56% whilst maintaining revenue at the same level. Meta CPA reduced by 58% with a ROAS improvement of 120%.

“We have been really impressed with CRKLR’s data driven execution across our paid media channels which has delivered a step change in performance. The team is great to work with and we’ve been able to build a great collaborative relationship that drives excellence in performance marketing.”

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To see how CRKLR can help your business, please complete and submit the form below. we’ll then get in touch to arrange a call or, even better, a meeting in person.