Paid Social

Great social campaigns need smart strategy and beautiful creative. We do both.

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Paid search

What is Paid Social Advertising?

Paid social advertising puts your brand in front of customers while they’re scrolling Instagram, Facebook, LinkedIn and TikTok. Unlike traditional advertising, you can target exactly who sees your ads. Maybe it’s new faces who match your ideal customer, or people who’ve already checked out your site. When it’s done right, it’s one of the smartest ways to find new customers.

Let Us Handle Your Paid Social

Running paid social in-house means juggling platform changes, creative, budgets and targeting all at once. Working with a paid social agency gives you a team of specialists who live and breathe social advertising. We know which new features matter, how to spot wasted spend, and what creative works. Plus, we’ve already tested everything across hundreds of accounts – so you’re not learning expensive lessons with your own budget.

This Is CRKLR.

We’re a paid social media agency that turns great ideas into results you can see. We’ve helped businesses go from unknown to unforgettable through smart social campaigns. Our team works across London, Brighton, Malaysia, Portugal and South Africa, bringing different perspectives and fresh ideas to every campaign we run.

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1.
Meta Advertising

The powerhouse of social advertising. As a Meta ads agency, we get your brand in front of the right people across Facebook and Instagram’s 3 billion users. Show up in feeds, Stories, Reels and shops – exactly where your future customers are scrolling.

2.
TikTok Advertising

The fastest-growing social platform ever. TikTok has exploded to 1.5 billion users, where they spend hours on short videos. Show up in feeds, search results, and hashtag pages with ads that blend right in. This is where trends start, and brands blow up.

3.
LinkedIn Advertising

The B2B goldmine. LinkedIn puts your brand in front of professionals exactly when they’re thinking about business. Target by job title, company size, industry and seniority – so your ads only reach the decision-makers who matter.

4.
Pinterest Advertising

Looking for a Pinterest ads agency? People come to Pinterest actively searching for their next purchase. It’s the perfect platform for lifestyle, retail and ecommerce brands. Target based on interests and inspiration boards, from home designs to wedding plans.

5.
YouTube Advertising

The second biggest search engine in the world. YouTube puts your brand on the biggest screen in the house, right before, during and after videos your customers love. Show up when they’re searching, watching or discovering new content.

FAQ

What is paid social advertising and why do I need it?

Paid social advertising puts your brand on platforms like Facebook, Instagram, TikTok and LinkedIn. It's the difference between hoping the right people find your business, and putting it directly in front of them while they're scrolling. Without it, you're invisible to millions of potential customers who could be discovering your brand right now.

What's the difference between organic social media and paid social?

Organic social media is posting content to your followers for free. Paid social advertising lets you reach way beyond your followers, targeting specific audiences across the platform. With organic posts, you're lucky if 2% of your followers see them. A paid social marketing agency puts your content in front of the exact people you want to reach, whether they follow you or not.

Which social media platforms should my business advertise on?

As a paid social agency, we'll tell you what others won't: you don't need to be on every platform. Start where your customers spend their time. B2B brands crush it on LinkedIn. Fashion and lifestyle brands own Instagram and Pinterest. Want Gen Z? That's TikTok. Need mass reach? Meta's 3 billion users are waiting.

Clients

Let’s make your next move your smartest one.
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