Why is Email Marketing Still Important?

Email marketing isn’t dead, it’s evolving. In the fast-paced world of digital marketing, trends may come and go, but email remains a steady, reliable channel. Whether you’re running a startup, growing a brand, or even just communicating day-to-day, email continues to be one of the most effective marketing tools.

 

5 Reasons Why Email Marketing is Important:

 

• Increases your Brand Awareness

Email marketing is a great way to not only promote your products but also to share the story behind them, especially if they’re handcrafted, locally sourced, or have a unique origin. These personal stories create a sense of closeness between you and your subscribers. This helps them feel more connected to your brand especially if they’re aligned with your values. 

 

• Personalisation

According to HubSpot, personalising your email delivers 6x higher revenue than non-personalised emails. Personalised emails can go straight to their inbox and it can be tailored to reflect their individual preferences and interests. In turn, this makes your message feel more thoughtful and relevant.

 

 

• Supporting their Journeys Through Email Flows

From the very first welcome email to abandoned cart reminders, email flows can guide your customers seamlessly through their journey with your brand. This can be automated flows can be quick and easy and can easily nurture relationships at every stage.

 

• Gives You Control Over Your Audience

Research shows that segmenting your email lists leads to 58% of your email revenue. Depending on the platform you use, having full control over your email list is very beneficial. This allows you to target specific people and segment your audiences and share offers and discounts. For example, you could send exclusive deals to loyal customers who have a high AOV or purchased specific products. 

 

 

• Tracking and Optimisation

One of the biggest advantages of email marketing is that everything is measurable. You can easily track open rates, click rates, conversions, and more. Also, allows you to A/B test different subject lines, hero images, and layouts to see what worked the best. This then allows you to be able to optimise your campaigns for better results. 

 

5 Benefits of Email Marketing:

 

• It’s Cost-Effective

You don’t have to spend a lot on email marketing unlike traditional advertising, especially since it doesn’t include any ad space. Platforms like Klaviyo do charge based on your list size, but overall, it remains highly affordable and can directly drive organic sales. 

 

• Customer Retention

Excluding social media, email marketing is one of the best tools for retaining customers. It gives loyal customers the chance to receive early access to promotions, making them feel prioritised and valued especially those VVIP customers. According to Oberlo, 81% of SMBs use emails as their main way to attract new customers and 80% for maintaining the relationship.

 

 

• Email Marketing Builds Brand Identity

With consistent email campaigns, your customers will quickly recognise your brand’s tone of voice. This helps to build lasting trust and loyalty.

 

• Automation

As mentioned before, having flows automated saves a lot of time while keeping your audience engaged. They ensure that new subscribers feel welcomed and seen and that existing customers stay connected.

 

• Cross Channel Support

Braze did a study on the Customer Engagement Review in 2024, and found that email marketing can also work alongside your other marketing channels. For example, promoting social media engagement, new product launches, or exclusive discounts, helping to strengthen your brand presence across channels.

 

Overall, email marketing still remains one of the most personal, affordable, and powerful tools to maintain relationships, drive sales, and grow your brand with loyal customers. Here at CRKLR, we can give you an audit of your CRM and suggest an email strategy for you. Learn more about our email services and offerings.