TikTok Ads: Learn From a CRKLR Success Story

 

Meta and Google dominate digital marketing, but TikTok Ads stands apart for one compelling reason. While other platforms lean into polished, AI-driven content, TikTok thrives on real connections between real people. When content feels authentic, audiences engage deeply and become part of the story.

We discovered this truth firsthand at CRKLR when one of our clients hit a wall with their Meta campaign. As a TikTok marketing agency, we understood the platform’s unique ability to foster genuine connections. Through user-generated content and natural storytelling, we proved that powerful marketing emerges when brands step back and let authenticity lead the way.

 

The Case Study

The Sports Commentators needed assistance building a comprehensive paid social and content strategy to drive brand awareness, boost sales and find top converting products for their sports commentary notes business. Their preferred channel was Meta but due to access issues a new approach was needed. While troubleshooting this, CRKLR successfully identified and capitalised on other opportunities.

CRKLR launched TikTok to achieve the awareness objectives, creating and executing a content strategy in-house. The channel worked better than expected, producing exceptional results in revenue terms. Moreover, we were able to tap into a receptive fanbase that helped drive product strategy for the future. On-site optimisation and email marketing were implemented to further bolster these results.

 

“CRKLR’s comprehensive marketing approach has delivered us exceptional results. After discussing our objectives, they created a content and commerce strategy that perfectly aligned trending formats with our brand, leading to authentic engagement that resonated well with our target audience.”

Charlie Starmer-Smith, The Sports Commentators

 

Results

• Increased sales by 1,800% (Q3 vs Q4) with 4.3X ROAS
• Increased conversion rates by 67% MoM
• Successfully curated and executed a comprehensive content strategy, website SEO and social media management

 

 

CRKLR’s Winning TikTok Ad

CRKLR developed a strategic TikTok campaign, with the winning creative being a carousel-style ad targeting gift buyers. Our creative approach began by acknowledging a common challenge many shoppers face: the quest for truly unique gifts. Rather than immediately pushing a product, we first connected with viewers by validating this universal dilemma.

The ad’s carefully structured narrative then guided viewers from problem to solution, methodically explaining why The Sports Commentators’ product represented the perfect answer to their gift-giving needs. Each visual element was strategically selected to reinforce this buying journey: we included scenes of gift recipients, clear product explanation and powerful social proof through celebrity endorsements. Additionally, UGC content was utilised and has proved to bring a sustainable level of growth to the business.

The creative aligned perfectly with TikTok’s UI. By thoughtfully aligning our creative elements with TikTok’s, we created content that felt natural and engaging within the platform. This approach allowed us to seamlessly integrate our marketing message while maintaining the authentic, user-generated feel that TikTok audiences value. 

 

 

How does TikTok help small businesses?

TikTok offers the opportunity for rapid growth with access to a wide and highly-engaged audience through both paid and organic marketing. Reach campaigns have potential to deliver to large numbers on relatively low spend making it ideal for industries where interest is widespread – such as sports.

TikTok is an ideal platform for influencer marketing which can be monumental in building your brand image. Ensure that UGC (User Generated Content) style creatives are part of your strategy as this can prove highly lucrative.

 

TikTok Organic Marketing

Whilst TikTok Ads can propel brands forward at rapid pace, organic is also an option. The platform’s unique algorithm rewards engaging content with exponential reach, allowing brands the opportunity to reach massive audiences even with limited paid promotion. This organic potential compounds over time as consistently compelling content helps build a distinctive brand presence, fostering an engaged community that naturally amplifies future posts.

 

How To Create Top TikTok Ads

 

Consider Your Product – Is TikTok the best option?

The visual-focused nature of TikTok is ideal for marketing the beauty, food/drink and fashion industries.

Additionally, TikTok is especially helpful for brands where a product needs further context to be explained quickly to the consumer, as was the case with The Sports Commentators. To tackle this, use situational creatives and people in your ads to communicate your USP.

 

Tailor Your Creative

For high levels of engagement, ensure that your content is suitable for TikTok’s UI “safe space”. Keep within the specific framework recommended by the platform. You can save and use our TikTok UI template below. Ensure that all important text and the main image are within the green box:

TikTok has evolved beyond its roots to become a primary search platform for Gen Z. Users who actively seek information have high purchase intent. Use this to your advantage by tailoring your content, placing your product as their solution. Additionally, ensure the content is high-resolution with music selected. 

 

Use TikTok Ad Library

You can view top converting ads and popular content formats at the TikTok Creative Center. Additionally, explore the TikTok Ad Library and use the Keyword Search option to view ads posted by your business competitors.

 

Comprehensive Marketing Strategy

It’s important to recognise advertising on TikTok works best in tow with tools that cover all parts of the customer journey. Due to this, CRKLR made sure to integrate email marketing, press releases and on-site optimisation simultaneously for the best results. 

 

CRKLR has extensive experience as a TikTok advertising agency. If you’d like to learn more about our marketing services and how we can assist your business, visit our Contact page or email enquiries@crklr.com