Digital Marketing Trends We Adore in 2025

Valentine’s Day is all about celebrating love. At CRKLR, we’re sharing what we adore most: the latest digital marketing trends that are shaping the future. As a forward thinking agency passionate about innovation, we’re embracing media trends that work long term for brands.

Are you ready to discover the biggest trends in digital marketing shaping this year and explore some of our favourite marketing campaigns that are nailing it?

 

 

AI-Driven Campaigns: Smarter, Faster, Better

AI is revolutionising digital marketing, driving personalisation and efficiency like never before. From predictive analytics, such as Netflix using AI for tailored recommendations, to content creation tools like Canva generating custom music, AI is reshaping the landscape. Marketers can now craft dynamic, data-driven campaigns that adapt in real-time.

For example, have you ever wondered how Spotify makes your personalised mixes? It’s AI! This makes it one of the most powerful trends in the industry. If you’re not using artificial intelligence yet, now is the time to start.

Simple AI tools can make a real difference to your everyday marketing. ChatGPT is brilliant for sparking fresh social media ideas when you’re stuck. Copy.ai helps create multiple versions of your ad copy in seconds. Even Mailchimp uses AI to figure out the best time to send emails based on when your subscribers are most likely to open them.

The key is to start small. We recommend picking one tool that catches your eye and experimenting with it.

 

 

Voice Search Optimisation: Speak the Language of Your Audience

With the rise of smart speakers and voice assistants, brands must optimise for voice search.

Imagine a couple planning a romantic dinner in Brighton. Instead of typing “best fine dining restaurants in Brighton” into Google, they ask their smart speaker, “What’s the best romantic restaurant near me?” A restaurant that has optimised its website with conversational, long-tail keywords like “best romantic restaurant for couples in Brighton” and “where to have a candlelit dinner in Brighton and Hove” is more likely to appear in the voice search results.

Conversational content and long-tail keywords are crucial for ranking in this evolving space. Voice search is a trend that ensures you’re always part of the conversation.

Our Brighton SEO specialists and copywriters will craft content that captures high-intent searches and turns them into customers.

 

 

Bing Optimisation & AI-Powered Search Enhancements

As of January 2025, Google leads the global desktop search market with 78.83%, while Bing holds 12.23%. But here’s the interesting bit – Bing’s getting smarter. With AI reshaping search behaviour and Bing’s integration with ChatGPT’s web browsing feature, it’s become a serious player in driving quality traffic.

Brands optimising for Bing are already seeing higher visibility, engagement, and conversions. Getting started is straightforward: set up your Bing Webmaster Tools, connect to Bing Places, and make sure your content works well with AI.

As search evolves, having a solid Bing strategy is becoming less of a ‘nice to have’ and more of a necessity.

 

 

Short-Form Video Dominance: Capture Attention in Seconds

75% of viewers watch short-form video content on their mobile devices. This shift has become one of the most significant digital marketing trends we’re seeing in 2025, with Reels, TikToks, and YouTube Shorts leading the way.

Short-form video content redefines engagement by captivating audiences in seconds. Did you know it only takes three seconds for your viewers to decide if they’ll continue to watch or scroll past your video?

Currys, a longtime high-street staple, is shaking up its ‘boring’ image on social media by embracing TikTok. They’ve adapted their strategy to target a younger demographic and keep up with current digital marketing trends. The result? A more relatable brand identity, with their top video – making pancakes in an air fryer – hitting 10 million views. With 200,000 followers and growing, Currys shows how the right short-form video strategy can transform a brand’s digital presence.

At CRKLR, we have an in-house content creation team who can create sharp strategic content that makes your competition wonder what you’re doing right.

 

 

User Generated Content (UGC): Authentic & Irresistible

Nothing builds trust like content created by real users. User-generated content (UGC) is the modern word of mouth. When people see something trending, they feel the need to try it too. UGC transforms customers into brand advocates, making content feel more authentic, relatable, and impactful.

A perfect UGC example is Coca-Cola’s “Share a Coke” campaign in 2011. The brand replaced its iconic logo on bottles with 150 of the most popular first names among young adults, encouraging consumers to find a bottle with their name and share it on social media using #ShareaCoke. The campaign exploded, leading to a 7% increase in young adult consumption and a major boost in engagement.

Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision. When brands tap into real user experiences, they build trust, create FOMO (fear of missing out), and drive organic growth.

 

 

Influencer Marketing Evolution: The Rise of Micro-Influencers

Bigger isn’t always better.

Micro and nano-influencers are proving that smaller, highly engaged audiences can drive greater impact than traditional celebrity endorsements. UGC from micro-influencers (5K-50K followers) is gaining traction due to their close connection with followers.

Brands are leveraging micro-influencers for more authentic UGC. As a constantly growing trend, influencer partnerships are evolving to focus on authenticity and audience trust.

Let us help you strengthen your influencer strategy.

 

 

Personalised Ad Marketing: Data-Driven Engagement

Netflix is a master of data-driven personalised marketing.

By analysing user behaviour, what people watch, pause, or binge, they curate highly relevant recommendations, which makes each user’s experience feel uniquely tailored. Their “Because You Watched” feature and personalised thumbnails increase engagement by presenting content users are most likely to enjoy.

This same approach applies to paid media campaigns. Brands that use AI-driven insights, audience segmentation, and predictive analytics can craft hyper-targeted ads that anticipate consumer needs and drive higher conversions.

Modern marketing tools have made understanding your audience so much easier. Google Analytics 4 and Meta Advantage+ help you spot what makes your customers tick, while smart tools can predict what they might do next. You can even tailor your ads for different audience groups – tweaking visuals and messages to catch their eye.

AI-powered bidding handles the budget side of things, so your ads work harder without breaking the bank. Keep an eye on what works, test new ideas, and use those insights to get better results. With all these tools at your fingertips, there’s never been a better time to get stuck into data-driven marketing.

 

 

Digital Marketing Trends in Programmatic

Nike shows how powerful programmatic advertising can be at scale.

During the 2018 FIFA World Cup, they used real-time data and AI-driven insights to create dynamic ads featuring specific teams, players and match outcomes – making each ad relevant to whoever was seeing it.

By automatically adjusting ad placements based on engagement and performance, they managed to boost ROI and reduce wasted spend. This kind of smart programmatic approach helps brands deliver the right message to the right person at the right time, without blowing the budget.

 

 

Shoppable Content: Turning Likes into Purchases

Beauty brand Fenty Beauty has mastered social commerce by using TikTok Shop and Instagram Checkout to turn engagement into instant sales.

Instead of directing users to an external website, Fenty allows them to browse, add to cart, and purchase, all within the app. One viral TikTok video featuring their Gloss Bomb lip gloss drove thousands of in-app purchases in just hours, proving that seamless shopping experiences convert impulse engagement into revenue.

With platforms like TikTok Shop and Meta Shops, brands can sell where their audience already scrolls, removing friction and increasing conversion rates.

Interested in making your TikTok content shoppable? At CRKLR, we offer full-service TikTok management, including TikTok Shop. We can help you create seamless purchasing experiences for your audience.

 

 

Email Marketing Resurgence: Smarter & More Personal

Fashion retailer Zara uses AI-driven email marketing personalisation to boost engagement and sales. By analysing customer browsing behaviour and past purchases, Zara sends highly targeted emails featuring personalised product recommendations, restock alerts, and exclusive early access to sales.

For example, if a customer views a pair of boots but doesn’t purchase, Zara follows up with an email showcasing the boots styled with other items, along with a limited-time discount. This strategy increases open rates, click-throughs, and conversions. For example, personalised emails are anticipated to perform even better, potentially achieving 26% higher open rates than generic messages.

With segmentation, automation, and AI-driven insights, brands can transform email marketing into a powerful lead-nurturing and revenue-driving channel.

Want to make your emails work harder? Our email marketing specialists can help you get started.

 

 

Fall in Love with 2025’s Digital Marketing Trends

Digital marketing trends keep getting more exciting. From AI and interactive content to influencer marketing and data privacy, the possibilities just keep growing.

The marketing landscape in 2025 feels different. More creative. More dynamic. And brands that embrace these new trends are doing some genuinely incredible things.

👉 Fancy seeing what these trends could do for your brand? Book a free consultation today.