Microsoft Ads Agency

Less competition. Lower costs. Better results. We'll help you master Bing and Microsoft Ads.

Reach Audiences Others Miss

While everyone fights over Google, there’s a quieter, more profitable platform waiting. Microsoft Advertising reaches 13.9 billion searches monthly across Bing, Yahoo, and DuckDuckGo. With AI-powered search transforming results, now’s the time to tap in. From our London and Brighton offices, we’re a Microsoft ads agency helping you reach audiences your competitors are ignoring.

Performance That Never Stalls

Here’s the thing about Microsoft Ads: they typically cost 33% less per click than Google, with audiences that convert just as well. Higher average income, older demographics, and far less competition mean your budget stretches further. When you’re ready to stop overpaying for clicks, Bing delivers serious results.

Why Clients Choose CRKLR

Microsoft Advertising offers something special: less competition and more opportunity. As an experienced Bing ads agency, we know this platform inside out – from LinkedIn profile targeting that reaches professionals by job title and company, to the Microsoft Audience Network that extends your reach across premium sites. Our Bing ads management covers everything from campaign setup to daily optimisation. With a global team across Brighton, London, Porto, and Durban, we bring the expertise needed to make Microsoft Ads work for your business. Google gets all the attention, but we help you win where there’s room to grow.

Meet the team behind CRKLR

Campaign Setup & Management

We build your campaigns from scratch – account structure, keyword research, ad copy, and bidding strategies that actually work. Daily monitoring keeps performance climbing and budgets efficient. End-to-end Bing PPC services built around your goals.

Search Advertising

Text ads that appear when people search across Bing, Yahoo, and DuckDuckGo. We target high-intent keywords your competitors are ignoring, with ad copy that converts browsers into customers. Lower costs per click mean your budget works harder across this entire network.

Shopping

Product ads that showcase your inventory directly in search results. Perfect for ecommerce businesses wanting to reach Microsoft’s more affluent audience. We optimise your product feed, bids, and targeting to maximise returns on every sale.

LinkedIn Profile Targeting

Where Microsoft Ads truly stands out. This unique feature allows you to reach professionals by job title, company, industry, and seniority – precision targeting that Google simply can’t match. Perfect for reaching decision-makers and specific professional audiences.

Microsoft Audience Network

Extend your reach beyond search. Your ads appear across premium publisher sites including MSN, Outlook, and Microsoft Edge, reaching potential customers throughout their day. More touchpoints, more conversions, better brand visibility across Microsoft’s ecosystem.

Remarketing

Reconnect with website visitors across the network. We build remarketing lists that bring back the ones who got away, with tailored messaging based on what they viewed on your site. Second chances that convert.

Conversion Tracking & Analytics

Know exactly what’s working. We set up proper conversion tracking with UET tags and Microsoft Clarity integration for deeper insights into user behaviour. See which keywords, ads, and audiences drive actual business results. Clear data leads to clear decisions.

Ego Case Study

Moasure Case Study

FAQs

What is the difference between Google Ads and Microsoft Ads?

Microsoft Ads reaches Bing, Yahoo, and DuckDuckGo users at typically 33% lower cost per click than Google. The audience skews older with higher incomes. Microsoft also offers LinkedIn profile targeting, reaching professionals by job title and company - which Google can't match. Both platforms work similarly, making it easy to run campaigns on both.

How much do Microsoft Ads cost?

Microsoft Ads typically cost £2-£6 per click in the UK, with a £5 minimum daily budget. Most successful campaigns start at £30-£50 daily. You'll generally see 30-40% lower cost per click compared to Google Ads, making it cost-effective for stretching your advertising budget.

Are Microsoft Ads worth it for small businesses?

Yes. Lower competition and cheaper clicks mean your budget goes further. Microsoft's audience has higher purchasing power, and small businesses often see better return because fewer advertisers compete for keywords. If Google Ads works for you, adding Microsoft typically increases reach by 10-15% at lower cost.

What are Bing Ads called now?

Bing Ads rebranded to Microsoft Advertising (or Microsoft Ads) in 2019. The change reflects that the platform reaches beyond Bing - including Yahoo, DuckDuckGo, MSN, and the Microsoft Audience Network. Same platform, broader name.

Let’s make your next move your smartest one.

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