Education Marketing Agency
Higher Education Marketing Specialists
The Higher Education sector is increasingly competitive. In the last few years we’ve seen growing student fees, the impact of Covid across the sector along with a cost of living crisis, impact of Brexit and Visa regulations. Understanding the motivations and preferences that drive students to choose one university over another is crucial for institutions aiming to increase applications and achieve tangible conversion rates.
One of the key aspects of gaining a competitive edge lies in a well executed digital marketing strategy. Prospective students are highly active on social channels, with Meta and TikTok being some of the most popular. Developing a robust content strategy that leverages these platforms is essential. This involves not only organic content but a well-planned approach to paid social media campaigns.
Data Driven Education Experts
Thriving in the competitive Higher Education sector requires a multi-faceted approach. From understanding the factors influencing student choices to developing a nuanced content strategy that targets both students and their parents across various platforms, every element plays a crucial role.
Influencer marketing is a rapidly growing area within the student demographic. By collaborating with student influencers who can authentically connect with potential applicants, universities can enhance their reach and appeal. By leveraging our expertise in digital marketing, content creation, and influencer partnerships, we can help you craft a strategy that not only increases applications but also builds a strong, engaged community around your institution.
Increase applications to your university
CRKLR can help you understand what makes students tick. Alongside providing insights into how you should be engaging with prospective students, we can help leverage copy and content in a way that resonates. Knowing which platforms to reach your students on is only the start. CRKLR can help you get bums on seats and tangible results in terms of increased applications to courses. Our exclusive access to publication data across Higher Education specific sites gives us the edge as we can tap into rare insights. We have a global reach giving us the ability to target international students as well as the domestic market. Trust CRKLR to grow your University in terms of brand awareness and applications.
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To see how CRKLR can help your business, please complete and submit the form below. we’ll then get in touch to arrange a call or, even better, a meeting in person.