Leading Amazon SEO Agency
Why Amazon SEO Matters More Than Ever
With over 3 billion visitors each month, Amazon is the world’s largest online marketplace. That’s brilliant for your business, but only if shoppers can actually find your products. The harsh reality? Most listings get buried pages deep where no one ever looks. Amazon SEO is more crucial than ever as competition intensifies and the algorithm rewards only the most optimised listings.
We Make Amazon’s Algorithm Work For You
Working with an Amazon SEO agency means gaining an insider advantage in a complex marketplace. We decode the technical aspects that most sellers miss, from backend search terms to inventory metrics that directly impact rankings. Amazon’s algorithm evaluates over 200 factors that change regularly. Rather than learning through costly trial and error, our specialised knowledge puts you ahead from day one.
Why Choose CRKLR?
We’re a digital marketing agency that delivers on our promises. Our team has helped brands increase their Amazon visibility and sales through targeted SEO strategies. We understand the Amazon algorithm inside and out because we live and breathe it daily. With team members across London, Brighton, Malaysia, Portugal, and South Africa, we bring diverse perspectives to your challenges and create solutions that work for your business.Â
Plus, we manage Amazon Ads campaigns to complement your SEO efforts.
Keyword Research
We find the exact search terms your customers use on Amazon. Our process balances high-volume keywords with less competitive ones to help your products get found and convert better. This works through competitor analysis, specialised Amazon tools, and customer search data.
Product Listing Optimisation
Our team transforms your Amazon listings with strategic keyword placement and compelling content. The title, bullet points, and description are crafted to attract both Amazon's algorithm and human shoppers. This approach improves organic ranking while convincing customers your product is exactly what they need.
Backend Search Terms
Hidden from shoppers but crucial for Amazon SEO, backend search terms give your products extra ranking opportunities. We maximise these fields with strategic keywords that complement your visible listing content without repetition. This behind-the-scenes optimisation captures additional search traffic your competitors might miss.
A+ Content Creation
A+ Content gives your listings that extra edge with rich images and detailed features. We create layouts that catch the eye and tell your brand story in a way that connects with shoppers. Better yet, these enhanced listings look great, convert better and give your products a quiet boost in Amazon's search results too.
Performance Monitoring
We keep a close eye on your Amazon listings daily, tracking rankings, sales and competitor activity. When we spot changes in performance, we quickly fine-tune your listings to maintain visibility. Our regular reports show you exactly what's working and where improvements can boost your sales.
Our Clients
Amazon SEO is the strategic optimisation of product listings to improve visibility in Amazon's search results. The algorithm weighs factors like conversion rates, sales performance and relevance to determine rankings. Good optimisation helps your products show up when customers search for what you're selling, directly impacting your sales potential.
Amazon A+ content does affect SEO, though indirectly. While not a direct ranking factor, A+ Content improves conversion rates and reduces returns by giving shoppers richer information. These improved metrics signal to Amazon that customers like your product, which ultimately helps your ranking. The extra content also gives you more space to naturally include relevant keywords.
Yes, Amazon SEO optimisation is worth it. Considering Amazon's massive customer base, the difference between appearing on page one versus page five can mean thousands in lost revenue. While SEO for Amazon requires initial investment, the long-term benefits of higher visibility and increased sales make it essential for serious sellers.
A9 is Amazon's search engine technology that determines product rankings. It analyses hundreds of factors including sales history, conversion rates, pricing and customer satisfaction. The algorithm favours products most likely to sell, which is why proper optimisation is crucial for visibility.
Contact Us
Want to chat about your Amazon SEO? Fill in the form below and we’ll get back to you fast. Or even better, come in for a coffee! You’ll find us on Vauxhall Bridge Road in Central London, or right by Hove Station.