Affiliate Marketing

Turn your customers into your marketing team. Affiliate programmes reward people for spreading the word about your brand.

Affiliate and Marketing

When it comes to choosing the right affiliate marketing agency, why settle for just any agency when you can partner with one that truly “gets” your industry?

You want an agency that knows both affiliate marketing and your world inside and out. With our rich experience in your industry (and ones just like it), we understand all the key elements that matter to you, including:

The unique quirks and challenges of your market
What makes your target audience tick and which affiliates they engage with
Hot trends and best practices that drive results
Effective, battle-tested strategies tailored to your business
Which affiliates to partner with in order to drive incremental sales

Starting Your Affiliate Programme

One-size-fits-all? Not in affiliate marketing. We know your business is unique, and so are our strategies. Whether you have an established affiliate programme that needs to be restructured or are looking at launching your first programme we have experts on hand to make sure that:

We highlight what makes your business stand out from the crowd
We build long term partnerships with key affiliate partners
We help you understand attribution so you know who is adding value
We create the best assets that you need and ensure your brand is protected
Evolve based on data and insights specific to your market

Affiliate Network or In-House Affiliate Programme

In-house affiliate programs offer greater control, personalization, and long-term cost savings, but they require time, resources, and expertise.

On the other hand, affiliate networks are ideal for quick setups and beginners but come at a higher cost and with less control. Many businesses find that, with the support of an agency partner like CRKLR, going in-house is worth the effort for the control and cost savings alone.

However, a network is a fantastic option for anyone who wants to dip their toes into affiliate marketing without diving all the way in. Again, CRKLR offer managed network services alongside in-house programmes, allowing for the best of both worlds.

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Award Winning Team

Our team have worked in the performance marketing space for decades with award wins at prestigious awards as well as industry leadership roles. We have the contacts and knowledge you need to succeed in affiliate marketing

Diverse Affiliate Portfolio

Affiliate marketing covers a broad range of publishers from cashback and voucher sites to content publishers, meta search and content creators. Our team knows how to structure your programme to incentivise the right affiliates

FAQs

What is Affiliate Marketing?

Affiliate marketing is a subset of performance marketing. It specifically involves partnering with third-party affiliates (publishers) who promote a company's products or services and earn commissions for generating sales or leads. Commissions are agreed between the advertiser and publisher and can be either a % of spend or a fixed fee.

What is the difference between affiliate marketing and performance marketing?

While affiliate marketing is a type of performance marketing, performance marketing encompasses a broader range of strategies and channels such as paid search, paid social and programmatic retargeting. Both approaches focus on measurable results, but performance marketing offers more flexibility in terms of payment models and marketing tactics and with this more opportunity to scale.

Why should I use an affiliate management agency when I have a network already?

Affiliate marketing agencies use a variety of clever tactics to boost the performance of affiliate programs. An affiliate network is largely a technology based solution which only provides experienced support to larger clients. An agency will give you the right structure, contacts and also the context of your broader marketing strategy to provide what you need to make your affiliate marketing strategy successful.

Let’s make your next move your smartest one.

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